Zee Cinema launches new campaign

Zee Cinema launches new campaign

The Hindi movie channel owned by Zee Media, Zee Cinema, flags off the season’s biggest new blockbusters with their new campaign ‘Taaza Hai Toh Mazza Hai’ for cinephiles jinke seene me hai cinema. The channel brings the big hits that broke the box-of...


ISA advisory to members on TV channels opting out of BARC data

ISA advisory to members on TV channels opting out of BARC data

The Indian Society of Advertisers (ISA), a shareholder in BARC India and an apex body of advertisers comprising big corporate houses, has issued an advisory to its members to watch out for those news channels that are pulling out of the audience measurement system.

In its advisory to...


Apple tweaks OS software; focusses on new chip, more security

Apple tweaks OS software; focusses on new chip, more security

Apple has provided a peek at upcoming tweaks to the software that powers more than one billion iPhones and rolled out two laptops that will be the first available with the next generation of a company-designed microprocessor, apart from a host of other initiatives on the first day of its global developers’ conference...


Havas Worldwide India bolsters its senior team

Havas Worldwide India bolsters its senior team

Havas Worldwide India (creative) has appointed Arthi Basak as executive vice president and planning head, and West and Esha Datta and Sougata Kundu have been roped in as vice president, client servicing. While Basak and Datta will be part of the Havas Mumbai office, Kundu will work out of Havas Gurgaon, Financial Express reported. Basak is...


Govt. justifies proposed changes in IT Rules

Govt. justifies proposed changes in IT Rules

The government’s proposal to set up a grievance panel that will have the power to override decisions of social media companies and other internet firms is aimed at addressing some infirmities and gaps arising out of big technology companies, an official statement said on Monday. The Ministry of Electronics and Information Technology (Meity) i...