Mobilla ropes in Kajal Aggarwal for brand endorsements

Mobilla ropes in Kajal Aggarwal for brand endorsements

Lifestyle and mobile accessories brand Mobilla has roped in Indian actor and model Kajal Aggarwal as the company’s face for its brand endorsements. In line with this partnership, the companies marketing collaterals and communication across ATL and BTL including print, digital and electronic media will feature Kajal Aggarwal. Mobilla’s asso...


Google opens door for Android apps

Google search ads beat targets despite global ‘uncertainty’

Google search ads lifted parent Alphabet Inc close to Wall Street sales expectations on Tuesday, sending shares up on relief that the world's biggest seller of online advertising may withstand a global recession better than smaller rivals. A trio of Alphabet executives sounded caution on a call with investment analysts, using "uncertain" or "...


Guest Column: As telcos ready 5G services, DPOs need to protect themselves

Telcos’ aggressive bidding takes 5G spectrum sale to 3rd day

India’s first 5G auction on Wednesday received bids worth Rs 1.49 lakh crore on day two, as aggressive bidding across bands by players like Reliance Jio and Bharti Airtel pushed the sale over to the third day. As many as five rounds of bidding were conducted for the 5G spectrum, capable of offering lag-free connectivity and ultra-high-speed i...