HITS launches on Airtel Digital TV

HITS launches on Airtel Digital TV

Airtel Digital TV has announced the arrival of its news channel, Airtel HITS HD. Featuring a selection of some of the most popular, iconic, and award-winning Hollywood television content from the 60s to the early 2000s, the channel aims to take viewers in India on a trip down memory lane. HITS will launch on Airtel Digital TV on May 20. It...


Zee Theatre announces 4 new musical shows

Zee Theatre announces 4 new musical shows

Zee Theatre, known for pushing the boundaries of conventional entertainment with its clutter-breaking content, has now blazed a new trail by bringing international musical blockbusters for the first time on Indian Television. Zee Theatre announced the 4 new musical shows ‘The Sound of Music Live!’ which will be aired at Tata Play The...


Optiminastic Media forays into entertainment industry

Optiminastic Media forays into entertainment industry

A digital marketing agency with expertise across performance, content, and influencer marketing, Optiminastic Media continues to stay focused on growing its existing business’ while diversifying its core offerings with new business verticals. In a bid to leverage the growth across the digital streaming OTT sector, Optiminastic Media, Thursday...


BARC 12th Week: Sun TV leads in all genres

BARC Rating 19th Week: Sun TV maintains the lead position in all genres

Broadcasting Audience Research Council (BARC) 18th Week (7th May – 13th May 2022) has released its report. In India, Sun TV is continued to dominate the list of top 10 channels for the past three weeks across all genres (All India 2+), the channel registered 2373.16 impressions. Star Maa is in the second spot with 2240.67 impressions, and ...


LTI expands its global partnership with Google Cloud

LTI expands its global partnership with Google Cloud

Larsen & Toubro Infotech, the global technology consulting and digital solutions company is expanding its global partnership with Google Cloud. LTI is setting up a dedicated Business Unit for Google Cloud’s six key solution pillars: Application Modernization, Data Management, Infrastructure Modernization, Smart Analytics, Artificial Intel...