Crime drama 'She' S2 to premiere on Netflix June 17

Crime drama ‘She’ S2 to premiere on Netflix June 17

The second season of the Imtiaz Ali-created crime drama ‘She’ will start streaming on June 17, Netflix announced Wednesday.

The series follows Bhumika, played by Aaditi Pohankar, a timid Mumbai constable who realizes the potential of her dormant sexuality when she goes under...


Amazon Prime launches new membership campaign

Amazon Prime launches new membership campaign

Amazon Prime has launched a new campaign ‘Membership ek, Khushiyan anek’. Directed by Shoojit Sarkar and conceptualized by Ogilvy, the campaign features two films called Mohalla and Long Drive. Through the campaign, the brand aims to make Prime members see beyond the functional benefits of the membership and enables them to turn a...


Zee Cinema launches new campaign

Zee Cinema launches new campaign

The Hindi movie channel owned by Zee Media, Zee Cinema, flags off the season’s biggest new blockbusters with their new campaign ‘Taaza Hai Toh Mazza Hai’ for cinephiles jinke seene me hai cinema. The channel brings the big hits that broke the box-of...


ISA advisory to members on TV channels opting out of BARC data

ISA advisory to members on TV channels opting out of BARC data

The Indian Society of Advertisers (ISA), a shareholder in BARC India and an apex body of advertisers comprising big corporate houses, has issued an advisory to its members to watch out for those news channels that are pulling out of the audience measurement system.

In its advisory to...