IPL: Numbers in line with estimates of Rs. 50k cr

IPL: Numbers in line with estimates of Rs. 50k cr

By Karan Taurani /Elara Caps  - As per media reports, Star has bagged TV media rights for IPL at around 23,500cr , which is a premium of 30% over the base price, in line with expectation as TV medium is largely matured and subject to tepid mid to high single digit ad growth; concerns persist on subs revenue front whi...


‘Squid Game’ S2 officially greenlit on Netflix

‘Squid Game’ S2 officially greenlit on Netflix

Streaming service Netflix has officially renewed its hit Korean survival drama series ‘Squid Game’ for a second season with writer-director Hwang Dong-hyuk promising fans that "a whole new round is coming". Hwang also revealed that Song Gi-hun aka player no 456, played by Lee Jung-jae, and The Front Man, a mysterious character essaye...


In Discovery Warner Bros Asia reshuffle, India gets new head

In Discovery Warner Bros Asia reshuffle, India gets new head

Discovery Warner Bros (DWB) has reshuffled its Asia leadership team and has replaced South Asia head Megha Tata with Arjun Nohwar. Nohwar, who came to DWB last year from a non-media background, will be the general manager for India, reporting to Clement Schwebig, President & Managing Director of Warner Bros. Discovery in India, Southeast ...


Amazon Prime launches new membership campaign

Amazon Prime launches new membership campaign

Amazon Prime has launched a new campaign ‘Membership ek, Khushiyan anek’. Directed by Shoojit Sarkar and conceptualized by Ogilvy, the campaign features two films called Mohalla and Long Drive. Through the campaign, the brand aims to make Prime members see beyond the functional benefits of the membership and enables them to turn a...


Zee Cinema launches new campaign

Zee Cinema launches new campaign

The Hindi movie channel owned by Zee Media, Zee Cinema, flags off the season’s biggest new blockbusters with their new campaign ‘Taaza Hai Toh Mazza Hai’ for cinephiles jinke seene me hai cinema. The channel brings the big hits that broke the box-of...