Viacom18 let go of IPL TV rights in favour of digital

Viacom18 let go of IPL TV rights in favour of digital

Mukesh Ambani’s group ultimately dropped the pursuit of television broadcast rights to India’s top cricket league that Walt Disney Co. secured for $3 billion as the Indian conglomerate saw limited opportunity for long-term profit from the legacy platform.

Viacom18, the joint venture ...


Pitaara TV strengthens its global footprint; launches on DistroTV in UK

Pitaara widens global footprint; launches on UK’s DistroTV

Chandigarh-based Pitaara TV, the world’s first 24/7 Punjabi movies channel, has expanded its footprints in the United Kingdom with a launch on DistroTV, the world’s largest, independent free ad-supported streaming television platform. With a significant presence across the diaspora markets of Canada and the UK, Pi...


Shemaroo TV ropes in Shailesh Lodha to host new show

Shemaroo TV ropes in Shailesh Lodha to host new show

Shemaroo TV, the Hindi GEC from the house of Shemaroo, has launched its latest original, ‘Waah Bhai Waah’, which will be hosted by Shailesh Lodha. The show will be an amalgamation of poetry and literature with satirical comedy. It is slated to be aired in the prime-time slot of 9 pm every day from June 19, 2022. Each show will also feature...


YouTube shorts now watched by over 1.5 bn users

YouTube shorts now watched by over 1.5 bn users

Google-owned music and video streaming platform YouTube has confirmed that more than 1.5 billion logged-in users are now watching Shorts every month, less than two years after its launch. According to IANS, YouTube also promoted Shorts’ ability to drive viewers to creators’ long-form video channels as a by-product of its investment in Shorts....


Sony Max brings World TV premiere of ‘Hurdang’

Sony Max brings World TV premiere of ‘Hurdang’

Hindi movie channel Sony MAX, backed by Sony Pictures Television International (SPTI), is ready to premiere the romcom ‘Hurdang’ on June 18 at 8 pm.

The movie features Nushratt Baruccha, Sunny Kaushal, and Vijay Verma in lead roles.

Set agai...