News18 Odia launches new water conservation campaign

News18 Odia launches new water conservation campaign

News18 Odia, owned by Network18 has introduced a new month-long water conservation campaign – Bundaae Jeebana Kaali Paain to raise awareness about water conservation. The campaign once again sees the News18 Network come to the forefront in highlighting a key social issue that echoes the sentiment of the common man. Its goal is to raise awaren...


Colors launches new show ‘Muskuraane Ki Vajah Tum Ho’

Colors launches new show ‘Muskuraane Ki Vajah Tum Ho’

The Indian pay television GEC channel Colors TV is all set to launch its new family drama show, ‘Muskuraane Ki Vajah Tum Ho’. The story of one strong-willed woman – Katha, who takes a bold step of embracing motherhood while dissuading all social norms. Backed by Satori Media, the show will feature debutant Tanvi Malhara as the pro...


Ready Player Me partners with Mzaalo

Ready Player Me partners with Mzaalo

Avatar creation platform Ready Player Me has entered into a partnership with blockchain-based video streaming service Mzaalo. As part of the collaboration, Mzaalo will offer a series of Ready Player Me avatars based on selected IP from movies on the platform to all users across its iOS and Android apps. Launched by Xfinite, Mzaalo is a vid...


Zee Hindustan launches new marketing campaign

Zee Hindustan launches new marketing campaign

Zee Hindustan has launched a prelude for the marketing campaign with a 3D model installation of 8feet tall mic in prime locations of Delhi, Lucknow, and Indore such as Nehru place market, Indore Airport, and Lucknow. This is also followed by a brand campaign in Delhi across three metro lines, 300 cabs, and 500 autos. The channel has also b...