41% hike in complaints on misleading ads featuring celebs: ASCI

41% hike in complaints on misleading ads featuring celebs: ASCI

The Advertising Standards Council of India (ASCI) has said while complaints against influencers and digital medium has increased substantially, those related to misleading ads featuring celebs spiked 41 percent with a staggering 92 percent found to be violating the industry watchdog’s guidelines. ASCI released its annual complaints report for...