DIGITAL - Indian Broadcasting World

BARC Rating 23rd Week: Sun TV maintains the lead position in all genres

Broadcasting Audience Research Council (BARC) 23rd Week (4th June – 10th June 2022) has released its report. In India, Sun TV is continued to dominate the list of top 10 channels for the past seven weeks across all genres (All India 2+), the channel registered 2306.0 impressions. Star Maa is in the second spot with 2162.43 impressions, and...

OTTplay Premium debuts with 5 subscription packs

After helping more than five million Indians navigate the complex landscape of OTT content with AI-based personalized recommendations every month, aggregator OTTplay is now making its foray into OTT content streaming with the launch of OTTplay Premium-bundled subscription packs. The five carefully curated subscription packs not only bring tog...

Media, ad experts divided over IPL media rights bid prices

The humongous sum of Rs 48,390 crore (approximately $ 6.2 billion) fetched from media rights of IPL cricket has divided industry experts, with some feeling that the market can easily absorb it, while others said anything 'puffy and inflated' puts pressure on the sport. For advertisers, two separate entities bagging the TV and digital rights a...

Instagram to nudge teens away from harmful content

Meta-owned photo-sharing platform Instagram said that teenage users on the platform will start to see nudges that will encourage them to switch to a different topic if they are repeatedly looking at the same type of content on Explore. This nudge is designed to encourage teens to discover something new and excludes certain topics that may be ...

Zee Marathi launches new show

India’s leading Marathi GEC, Zee Marathi, is set to entice its audience with a new mythological show, ‘Satyavan Savitri’, which offers a visual treat to the audiences with its spectacular 3d visual effects (VFX) that add grandeur and take viewers into different...

Airtel launches its metaverse multiplex

Bharti Airtel, India’s premier communications solutions provider on Tuesday launched a multiplex on the Partynite metaverse platform. The Xstream multiplex is an extension of Airtel’s Xstream premium offering. Airtel’s Xstream multiplex will be a 20-screen platform with access to content from leading OTT partners available on the applicati...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!