Mobilla ropes in Kajal Aggarwal for brand endorsements

Mobilla ropes in Kajal Aggarwal for brand endorsements

Lifestyle and mobile accessories brand Mobilla has roped in Indian actor and model Kajal Aggarwal as the company’s face for its brand endorsements. In line with this partnership, the companies marketing collaterals and communication across ATL and BTL including print, digital and electronic media will feature Kajal Aggarwal. Mobilla’s asso...


BARC 12th Week: Sun TV leads in all genres

BARC Week29: Sun TV tops all genres; Star Plus leads in HSM

Broadcasting Audience Research Council (BARC) 29th Week (16th July – 22nd July 2022) has released its report. Sun TV continues to dominate the list of top 10 channels for the past few weeks across all genres (All India 2+), the channel registered 2403.14 impressions. Star Maa is in the second spot with2350.48 impressions, and


Instagram to put ads in user search results

Instagram to become more video-focused over time

Meta-owned platform's head Adam Mosseri shared a video explaining the recent changes to the platform and said it will become more video-focused over time. On the microblogging site Twitter, Mosseri shared a video and mentioned that "there is a lot happening on Instagram right now". "I wanted to address a few things we are working on to mak...


WhatsApp unveils ‘Scam Se Bacho’ campaign

WhatsApp unveils ‘Scam Se Bacho’ campaign

Meta-owned messaging platform WhatsApp on Tuesday launched a campaign titled ‘Scam Se Bacho’ in a bid to create awareness and educate users about the safety measures to be taken while making digital payments. This campaign which is accompanied by a music video signifies the company’s emphasis on ensuring the safety of users in India’s digital...