JioStar

JioStar decodes cross-screen impact in ‘The Collective’ Episode 3

JioStar Entertainment has released Episode 3 of its thought-leadership series ‘The Collective’, shifting the industry conversation beyond cross-screen reach to a sharper focus on effectiveness and measurable business outcomes. The latest episode attempts to answer a long-standing question for marketers: which platform is actually drivin...


Awarapan

‘Awarapan 2’ set for August 14 release

The sequel to the 2007 cult romantic thriller ‘Awarapan’ is officially on its way to the big screen. Production banner Vishesh Films has announced that ‘Awarapan 2’, starring Emraan Hashmi and Disha Patani, will release in cinemas on August 14, setting up a major Independenc...


Sony BBC Earth

Sony BBC Earth turns spotlights on Earth Day today

On April 22, World Earth Day, the spotlight turns once again to India’s rich and diverse wilderness, brought alive over the years through the timeless storytelling of David Attenborough. On Sony BBC Earth, his documentaries continue to transport viewers into remote ecosystems and fragile habitats, with India often emerging as a powerful and recu...


Paramount+

Paramount+ bets on short videos to boost mobile engagement

Paramount Skydance is reworking its streaming playbook with a clear mobile-first push, introducing a redesigned version of the Paramount+ app that leans heavily on short-form video to drive user engagement. The update, currently available to iPhone users via Apple, brings a scrollable feed of bite-sized content including sports highlights, news ...


JioStar

JioStar pushes HD viewing for IPL with new campaign

JioStar has rolled out its latest ‘Watch on HD’ campaign, positioning high-definition viewing as the default way to experience the TATA IPL on linear television. Anchored by a relatable brand film, the campaign highlights how audiences, especially younger viewers, are increasingly expecting HD as a baseline ...