Tata Sierra, Rapido, Cadbury top Ormax cricket ad effectiveness study
BARC India halts TV ratings pending licence renewal
CCI clears Birla-led consortium’s Rs 16,660cr IPL champ RCB buyout
Prasoon Joshi to head panel on measures to strengthen film sector
On ‘IBD’ S5, Shilpa Shirodkar recalls first meeting with Big B
Raghav Juyal’s ‘Bhai Tera Star Hai’ teaser out
Netflix launches talent nurturing initiative for NxtGen India writers
Indian Govt. to summon Meta over Insta CSAM ads allegations
Diljit Dosanjh’s long-delayed ‘Punjab ’95’ streams on Z5 as ‘Satluj’
Even as overall reach of TV (74 percent), and internet (66 percent) platforms remained steady in the United Kingdom, a new Ofcom research shows TikTok’s reach for news has increased from 1 percent in 2020 to 7 percent in 2021) with half of its user base (for news) aged 16-24 years.
T...
Wall Street is bracing for the slowest global revenue growth in the history of the social media sector, as intensifying competition from TikTok and Apple in advertising threaten to compound economic woes in the second quarter.
The dour expectations come after a blowout 2021, when soc...
India TV’s dominance of the Hindi-speaking market (HSM) continued for yet another week as, according to BARC India data, its market share was the highest (13.0 percent) amongst the twelve Hindi news channels. A close second was Aaj Tak, which had a market share of 12.8 percent in the HSM with Republic Bharat in the third position with 12 perc...
Expanding its international footprint in cricket, Reliance Industries Ltd on Wednesday said it will acquire a franchise in Cricket South Africa's upcoming T20 league. "Based in Cape Town the new franchise will take forward the Mumbai Indians brand and comes close on the heels of acquiring the UAE-based International League T-20 team," the fir...
Netflix shed almost 1 million subscribers during the spring amid tougher competition and soaring inflation that’s squeezing household budgets, heightening the urgency behind the video streaming service’s effort to launch a cheaper option with commercial interruptions. The April-June contraction of 970,000 accounts, announced Tuesday as part o...
Twitter Inc. will get an October trial in its legal fight to hold Elon Musk to his $44 billion takeover, after a Delaware judge said on Tuesday the social media company deserved a quick resolution of the deal's uncertainty. The ruling is a blow to Musk, who pushed for a trial in February to allow for an extensive investigation into his claims...
