Amagi

Amagi launches in-content ad marketplace to expand CTV advertising push

Streaming technology company Amagi has expanded its connected TV advertising strategy with the launch of an in-content advertising marketplace through its ADS Plus platform, aimed at giving advertisers new ways to engage viewers beyond traditional commercial breaks. According to a press release, the company said the new marketplace will provi...


NDTV

NDTV tops YouTube election coverage race

NDTV emerged as one of the biggest winners in digital election coverage this year, with both its English and Hindi news channels recording strong viewership numbers during the high-stakes election results day on May 4. The network led conversations across YouTube as audiences tracked cou...


Bigg Boss

‘Bigg Boss Marathi 6’ finale tops Marathi reality genre

‘Bigg Boss Marathi Season 6’ has ended on a high note, with its grand finale emerging as the highest-rated show in the Marathi reality television space. Hosted by Riteish Deshmukh, the season delivered strong television viewership and sustained audience engagement throughout its run on Colors Marathi. According to a


Legally Blonde

‘Legally Blonde’ prequel ‘Elle’ gets July 1 premiere date

Prime Video has unveiled the official teaser trailer and exclusive first-look images of ‘Elle’, the upcoming prequel series to the popular Legally Blonde franchise. The coming-of-age drama, which explores the teenage years of Elle Woods long before Harvard and courtroom battles, is set to premiere globally on July 1 across more than 240...


CNN

CNN’s ‘K-Everything’ explores global rise of K-pop in new series

A new deep dive into the global phenomenon of K-pop is set to hit screens as ‘K-Everything’ premieres this week, with actor and host Daniel Dae Kim leading the narrative. The series opens from Seoul, widely seen as the epicentre of the K-pop industry, where music, fandom, and cultural influence converge on a global scale. According to an