Sachin Gupta joins Sheemaroo as comms head

Sachin Gupta joins Sheemaroo as comms head

Sachin Gupta has joined Sheemaroo Entertainment as its lead of corporate communication, public relations & media engagement. Sachin shared the news on his LinkedIn profile. Sachin joined the company from MSL Group where he was the senior manager in sports, corporate and government affairs commun...


Hoichoi premieres ABP Studios’ docu-series

Hoichoi premieres ABP Studios’ docu-series

ABP Studios’ produced docu-series – ‘Mukhyamantri’ premiered on the Bengali on-demand video streaming platform – Hoichoi on February 25, 2022. The docu-series is skillfully directed by the famous Bengali director – Indranil Roychowdhury. With an eye for detail, he has woven this series with immense courage and coherence. The docu-series is pr...


Airtel to buy 4.7% stake from Vodafone in Indus Towers

Airtel to buy 4.7% stake from Vodafone in Indus Towers

Indian telecom operator Bharti Airtel Ltd. said on Friday it would buy a 4.7 percent stake in cell tower firm Indus Towers Ltd  from Vodafone Group Plc. The British telecoms group said earlier this week it was looking to sell its entire 28.1 percent stake in Indus Towers, India's largest cell tower company, Reuters r...


Mirchi announces new show ‘Shape of You’

Mirchi announces new show ‘Shape of You’

Mirchi, India's no. 1 city-centric music and entertainment company, announced its brand-new show ‘Shape of You’ hosted by Bollywood actress and fitness enthusiast Shilpa Shetty, presented by Pintola Peanut Butter and co-powered by Sofit. This first-of-its-kind talk show on celebrity fitness journeys will be available on Mirchi’s YouTube chann...


Prime Video unveils new ad campaign

Prime Video unveils new ad campaign

Streaming platform Amazon Prime Video has launched a new campaign in India called ‘See Where It Takes You’. The campaign aims to showcase the role of Prime Video in customers’ lives and highlight the inspiration that immersive entertainment provides. The campaign consists of two ad films. The


Airtel acquires strategic stake in Aqilliz

Airtel acquires strategic stake in Aqilliz

Bharti Airtel (Airtel), India’s premier communications solutions provider, on Thursday announced that it has acquired a stake in Singapore's headquartered blockchain-based digital marketing company Aqilliz. Aqilliz provides a blockchain platform called Atom, which allows brands to create solutions to engage with customers to show them relevan...