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Tag: broadcasting

Sam Balsara holds masterclass on media planning in digital era at Goafest23

Sam Balsara holds masterclass on media planning in digital era at Goafest23

On May 25, 2023, the second day of Goafest 2023, a masterclass on 'Media Planning in a Digital World' kicked off the event. Sam Balsara, founder, chairman, and MD of Madison World, shared his thoughts on why th...


JioCinema

JioCinema becomes official streaming partner for Poker Sports League

The Poker Sports League (PSL) has announced JioCinema as its official streaming partner for Season 5. The tournament will begin on July 22 and will be streamed live exclusively on Jio Cinema until the grand finale on August 20 with a prize pool of Rs 1.5 crore. Pranav Bagai, CEO and Co-found...


Amazon Prime shares the joy of more through its new 'Sach Mein Too Much’ campaign

Amazon Prime launches new campaign

Amazon Prime has launched a new campaign emphasising the benefits of Prime Membership for customers. Amazon Prime is a valuable membership that ensures the 'Joy of More' in each customer's life by providing a variety of benefits ranging from s...


Stakeholders discuss future of connected devices, cross-channel data Goafest 2023, South Asia’s most definitive advertising, media, and marketing festival, kicked off in Goa yesterday with a musical performance by Kanika Kapoor. Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), the conference is boasting of a stellarv lineup of speakers and thought-provoking sessions. The first session of Day 2 was moderated by Rajdeep Sardesai, Consulting Editor of India Today Television, and featured panellists Geet Lulla, VP of Sales & Head Asia Pacific - Comscore, Pankaj Krishna, Founder, and CEO - Chrome DM, and Salil Kumar, CEO - ITGD. This session sparked discussions about the future of connected devices, which will feature the seamless integration of various smart devices, allowing for seamless communication and data sharing between them, while cross-channel measurement has become increasingly sophisticated, providing comprehensive insights into user behavior across multiple platforms and touchpoints for more effective marketing strategies. Geet commented, “Measurement is now moving from a monolithic approach to a fragmented approach, which needs to be reported frequently because data by itself is meaningless, it needs context.” Pankaj also presented his findings on incremental reach, which consists of three components, including browsers (223 mn), mobile devices (619 mn) )and connected TVs (22.1 mn). These numbers have never been revealed before! Salil, too, made an important addition to his conversation about the monetisation of data. The panelists also accentuated the importance of clarity, wherein the measurement is concerned, as well as collaboration about the real-time consumption ecosystem.

Goafest23: Stakeholders discuss future of connected devices, cross-channel data

Goafest 2023, South Asia’s most definitive advertising, media, and marketing festival, kicked off in Goa yesterday with a musical performance by Kanika Kapoor. Co-hosted by The Advertising Agencies Association of India (AAAI) and


Gubbare launches ‘Roro Aur Hero – Bhoot Mast Zabardast’ S2

Gubbare launches ‘Roro Aur Hero – Bhoot Mast Zabardast’ S2

Building on the success of its first season, ‘Roro Aur Hero - Bhoot Mast Zabardast’ returns with a brand-new season on IN10 Media Network's kids' channel, Gubbare, to captivate audiences once more. Roro, a mischievous 10-year-old boy, me...


Viacom18 acquires rights for Ultimate Table Tennis S4

Viacom18 acquires rights for Ultimate Table Tennis S4

Ultimate Table Tennis (UTT) will return to India for Season 4 in collaboration with sports network Viacom18 as the exclusive media partner.

The league will be live-streamed on JioCinema and broadcast on Sports18 as part of the partner...


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Guest Column: Does TRP policy ’26 keeps pace with changing paradigm?

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Guest Column: Budget’s policy interventions to boost Orange Economy

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Guest Column: My encounters with King Khan & Big B

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Guest Column: Revolutionizing M&E and the road to hybrid future

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Quote-UnQuote

“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Experts & Advisors
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Subhashish Mazumdar
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Ashok Mansukhani

currently on a sabbatical for a couple of weeks before he starts independent law practice in corporate law, taxation, and media law later this summer.

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Dr. A. K. Rastogi

President- All India Aavishkar Dish Antenna Sangh
Chairman- Aavishkar Media Group
Editor in Chief- Aavishkar Publications

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