ZEE5

ZEE5, BULLET launch ‘Mom Talks’ with Parineeti Chopra

BULLET microdrama and ZEE5 have unveiled ‘Mom Talks, Maa Ki Baat - Maa Ke Jazbaat’, a new content-led IP hosted by Parineeti Chopra. The nine-episode series brings together celebrity parents to share honest and relatable perspectives on modern-day parenting, reflecting a growing demand for credible and engaging family-centric content. ...


AVOD

India’s OTT growth fueled by a surge in AVOD viewership

India's OTT (Over-The-Top) market continues to grow rapidly in 2024, fueled by an expanding AVOD (Advertising-based Video on Demand) audience. According to The Ormax OTT Audience Report: 2024, the number of people who have watched online videos at least once in the past month has reached 547.3 million, representing a growth of 13.8 percent co...