U.S. and U.K. streaming aggregator ScreenHits TV has formed its first joint venture partnership with former Sony Pictures Networks India CEO Kunal Dasgupta and EVP Vivek Gupta, who will lead the premium SVOD/AVOD content curators’ expansion in the world‘s soon-to-be most populous nation.

Where ScreenHits TV has tapped the former studio executives and founders of India’s Vial Content Tech to oversee its expansion in the critical market.

On the partnership, ScreenHits TV Founder-CEO, Rose Adkins Hulse, said, “We chose to make our first JV agreement with Kunal and Vivek because they have proven themselves to be outstanding media leaders in this thriving region.”

He also said, “With their incredible insights and strategic guidance, we are confident that our company will be able to expand exponentially in this vital territory.”

Commenting on the partnership, Dasgupta commented, “We are excited to partner with ScreenHits to bring a global OTT curator and aggregator to an Indian audience. Rose and her team have built a great product and are the need of the hour in this growing streaming ecosystem.”

Adding on this, Vivek, said, “Partnerships with premium Indian and global streaming companies will ensure that we give Indian audiences an avenue to aggregating and watching their individual subscriptions, and they will be able to do that in one place on ScreenHits TV.”

Moviegoers Entertainment’s Pranab Kapadia, who in conjunction with the executive team at ScreenHits TV facilitated the JV partnership, will serve as business development and strategic partner for ScreenHits and serve as its director, partnerships, in India.

In his role, Kapadia will lead alliances, partnerships, integrations, on-boarding, and AVOD and SVOD sales for all Indian and Pakistani languages with streaming partners and OTT platforms across the Indian sub-continent.

Kapadia said, “Kunal and Vivek’s vision for our brand was completely in sync with ours, I thank Rose for entrusting me with this responsibility and look forward to building great partnerships with our Indian content platforms.”

For unversed, India joins a growing list of territories gaining access to the streaming service, which is about to embark on launches in European, Latin, and North American territories beginning with the DACH territories (Germany, Austria, and Switzerland) at the end of this month, followed by Argentina and Canada. ScreenHits TV’s services vary from region to region but include many of the leading premium streamers.

ScreenHit TV allows its subscribers to integrate their exciting streaming platforms including Amazon Prime, Disney+, StarzPlay, Moviesphere, Paramount Plus, Britbox, MUBI, iTV Hub, and BFI Player, among others.

Where users will be able to watch live premium TV channels and thousands of shows and films with discounts offered across several subscriptions.