Sushma Rajesh, an industry veteran, has taken up the pivotal position of Cluster Head – Kannada and Marathi at Viacom18 Media Private Limited, signaling a significant shift in her esteemed career.

Rajesh, formerly associated with The Walt Disney Company as Senior Vice President and Business Head – Kannada, brings over two decades of expertise to her new role.

Announcing her transition on LinkedIn, Rajesh expressed enthusiasm about commencing this new phase. Reflecting on her tenure at Disney Star, spanning almost 2.5 years, she bid farewell and expressed gratitude for the remarkable experiences and accomplishments during her time there.

Rajesh’s professional journey boasts a rich tapestry of roles and responsibilities. Joining Star India in 2004, she steadily ascended the ladder, assuming key positions such as Vice President of Marketing and channel Strategy for Life OK and later serving as the Business Head of Star Utsav.

Her career inception traces back to IMRB, a division of the Kantar Group, indicating her comprehensive industry experience across research, strategic planning, marketing, and channel management.

Rajesh’s appointment at Viacom18 is anticipated to bring forth fresh perspectives and strategic directions for the Kannada and Marathi clusters, drawing upon her extensive background in the media and entertainment landscape.