Starcom, A Human Experience Company, strengthens its leadership team by appointing Niti Kumar as chief operating officer.

In this role, she will be responsible for Client deliverables, Revenue Growth, and New Business Development across the agency’s offices.

She is an experienced media and marketing professional with two decades of rich experience in media planning, marketing, digital communications, and media investment management.

In her career span, she has worked across a variety of categories like Publishing, FMCG, Telecom, Automobiles, Garments, and BFSI.

Niti will report to Rathi Gangappa, CEO of Starcom India, and will work closely with the senior leadership at Publicis Media to consolidate businesses and drive integrated solutions.

Before joining Starcom, Niti was the senior vice president at Penguin Random House India, where she spearheaded marketing along with the digital and data initiatives of the organization.

On Niti Kumar’s appointment, Rathi Gangappa, CEO, Starcom India, said, “I believe that there is immense growth potential in the market today, especially considering the shifts we are likely to see in consumer and workplace habits in a post-pandemic era. This is the right time for Starcom to recruit the right talent, drive future-focused capabilities, and grow the agency’s business through innovative and organic streams. Niti has a successful track record of driving new business growth and fits right into this vision. I am confident that her rich experience in marketing communications will be an asset that will add immense value to our clients and people alike. ”