In a groundbreaking move aimed at revolutionizing sports broadcasting, leading sports broadcaster Star Sports has joined forces with Asia’s top YouTuber and India’s foremost content creator, CarryMinati, also known as Ajey Nagar.

The collaboration marks a significant milestone as CarryMinati, renowned for his sharp humor and gaming content, steps into the realm of cricket entertainment as the new face of Star Sports’ special weekly show, ‘Cheeky Singles.’

Scheduled to premiere on March 21 at 9:30 pm on the Star Sports Network, ‘Cheeky Singles promises to inject a fresh dose of entertainment into cricket broadcasting by blending CarryMinati’s distinctive brand of humor with Star Sports’ extensive cricket viewership.

The show aims to capture the lighter side of the sport, offering viewers an unparalleled viewing experience.

Expressing his excitement about the collaboration, CarryMinati remarked, “Cricket is more than just a sport; it’s a cultural phenomenon in India. I’m thrilled to partner with Star Sports for my first-ever cricket-led association. IPL is not just a tournament; it’s a celebration that unites the nation and beyond. I look forward to bringing my unique twist to the show, making it enjoyable and engaging for both the youth and cricket enthusiasts.”

Against the backdrop of the IPL, ‘Cheeky Singles’ will see CarryMinati delivering his signature take on the highlights of the week, adding a touch of humor and irreverence to cricket coverage. The show, helmed by renowned writer Vishal Dayama, who has previously collaborated with CarryMinati on YouTube sketches, will feature trending topics and satirical commentary on the week’s cricketing moments.

With ‘Cheeky Singles’ set to air once a week throughout the IPL 2024 season, Star Sports aims to captivate audiences with a unique blend of cricket and entertainment, leveraging CarryMinati’s immense popularity to create a viewing experience like never before.