The official television broadcaster of the IPL 2023, Star Sports, has launched a new campaign called ‘Tata IPL, Shor on, Game on!’ featuring cricketers Rohit Sharma, Hardik Pandya, and KL Rahul.

The first campaign film, created and conceptualized by Disney Star’s in-house team, encapsulates how the passion, excitement, and togetherness of IPL fans fuel cricketers to achieve incredible feats during the tournament.

The campaign highlights three distinct screenings in Mumbai, Lucknow, and Gujarat, where communities come together to celebrate the IPL festival. ‘Tata IPL, Shor on, Game on!’ represents unity.

The film shows how, amid the frenzy and cacophony of these huddles, cut-outs of Rohit, Hardik, and Rahul come to life when they hear the massive cheers of their fans, who have gathered around television sets for the start of another grand festival of cricket.

Star Sports will unveil more films featuring cricketers like Virat Kohli, Shreyas Iyer, and Ravindra Jadeja along with winners of the #FanBanegaStar contest leading to the start of the mega tournament.

IPL 2023 will kick-start on March 31, 2023, with a clash between Gujarat Titans and Chennai Super Kings in Ahmedabad at Narendra Modi Stadium.