Star Sports, the official broadcaster of the upcoming INDvsSL One-Day International Series, has released a new commercial featuring Indian cricketer Hardik Pandya. The three-match ODI series begins on January 10th, 2023 at 1.30 PM.

The promo, created and conceptualized by Disney Star’s in-house team, is an extension of the broadcaster’s recent fan-centric campaign. In this fan universe, the enterprising duo of Madhu and Bala play different roles in order to get as close to Hardik as possible in order to obtain tickets for the upcoming ODI matches. In this film, they assume the role of grounds men curating the pitch to blunt Sri Lankan spin.

Star Sports Spokesperson said, “2023 assumes greater importance from an Indian context due to the ICC Cricket World Cup at home later this year. We wish to reinvigorate ODI cricket using the bilateral series as tentpoles which can fuel and channelize the support for Team India, leading up to the ICC event. Every bilateral series will be used to grow the chorus of fans through a common narrative and strengthening our #BelieveInBlue proposition. The promo films exemplify the fan universe we are trying to establish through these films which act as voices for Indian fans at large.”