Spotify has unveiled its new in-house creative agency, Creative Lab, designed to collaborate with brands and agencies to foster innovative campaigns tailored to Spotify‘s unique audience.

Creative Lab will operate in 11 markets, including India, the US, Brazil, Mexico, Japan, Singapore, Australia, the UK, Germany, France, and Italy.

The local Creative Lab teams in each market will offer localized insights and work closely with brands and agencies through workshops, inspiration sessions, and collaborative ideation. High-profile brands such as The Coca-Cola Company and Royal Enfield are already utilizing Creative Lab in India to enhance their brand storytelling.

Arjun Kolady, Head of Sales – India, Spotify, stated, “Spotify inspires artists, creators, and advertisers at every stage to do what they do best: create. We currently work with brands to help them reach new customers, strengthen their brand reputation, and deepen trust. Through Creative Lab, we want to focus on providing an additional service that enables brands and agencies to design their campaigns and messaging for the Spotify audience.”

Spotify aims to harness the creative, cultural, and contextual potential of its platform to help advertisers connect with its highly engaged audience through Creative Lab.