Spotify India has elevated Shipra Srivastava to the role of Head of Marketing, marking a significant leadership move within the company’s India operations. The development comes as the platform continues to strengthen its presence in one of its key growth markets.

According to her LinkedIn update, Srivastava expressed gratitude for her journey so far and acknowledged the teams she has worked with over the years. She also noted that she is looking forward to building what comes next in her new role, signalling a focus on the platform’s evolving marketing strategy.

Srivastava has been associated with Spotify India for over seven years, during which she has played a key role in shaping the brand’s positioning and outreach in the country. Her elevation reflects both continuity and confidence in her understanding of the market and the platform’s audience.

With over 18 years of experience in marketing, she brings a diverse background across media, digital platforms and brand strategy. Before joining Spotify, she worked with organisations such as BIG FM, OLX Group and ZenithOptimedia, building expertise across different facets of consumer engagement and communication.