Hero MotoCorp has announced actor Ishaan Khatter as the new brand ambassador for its Hero Xoom scooter range. The move is aimed at strengthening the brand’s appeal among younger consumers while reinforcing the positioning of the Xoom as a dynamic and youthful offering.

According to a PTI report, the company said Khatter’s association reflects the spirit of the Hero Xoom brand, which is built around energy, confidence and self-expression. The actor, known for his vibrant on-screen presence and relatability among younger audiences, aligns with the scooter’s identity of being “always in motion.”

Hero MotoCorp noted that the partnership is designed to deepen its connection with urban youth, a key segment in the scooter market. The Hero Xoom range has been positioned as a stylish and performance-oriented product, targeting riders who value both design and agility in their daily commute.

By bringing Khatter on board, the company is looking to leverage his image and popularity to further amplify brand visibility and engagement, particularly across digital and youth-focused platforms.