Swedish auto streaming platform Spotify has announced its annual 2021 Wrapped campaign and personalized user experience.

It has also released the list of top artists, albums, songs, playlists and podcasts in India and across the world.

Eligible users can access their personalised Wrapped 2021 experience on the Spotify mobile app (iOS and Android). They can also share it across platforms such as Instagram, Facebook, Snapchat and Twitter, reported by The Hindu Newspaper.

The platform has also added some new features for Wrapped. Where users can see new data stories to express their year in audio.

Besides the top artists, genres, songs, podcasts and minutes listened, the personalised Wrapped experience will include features such as 2021: The Movie, audio aura, playing cards, etc.

New features

Users will be able to see their top songs paired with classic scenes from a movie as part of Wrapped.

For the Audio Aura feature, Spotify has worked with an aura expert to visualise users’ audio aura based on their top two music moods, it said.

The Playing Cards feature is an interactive data-based game that users can play, and then share with their friends.

With the new 2021 Wrapped: Blend feature launched this year, users can see how their 2021 music taste matches up with friends, stream their blended playlist and share their results on social media.

It has also launched exclusive experiences for top fans including videos from one of more than 170 artists and creators thanking fans for having them in their Wrapped.

These thank you videos will appear if fans have a song by one of the participating artists in their “Your Top Songs 2021” or “Your Artists Revealed” playlists.

The 2021 Wrapped hub is also now available on Spotify. It features a range of personalised, data-driven and editorially curated content.

Spotify has also rolled out its Wrapped creator experience for podcasters and artists.

In terms of Indian trends, Arijit Singh remained the most streamed artist this year while the most-streamed song of 2021 was ‘Raataan Lambiyan’ by Asees Kaur, Jubin Nautiyal, Tanishk Bagchi.

India’s top 10 most streamed albums in 2021 were Shershaah, Kabir Singh, Moosetape, Love Yourself, ‘Answer’, Love Aaj Kal, Justice, BE, MAP OF THE SOUL: 7, Master and Future Nostalgia.

The three most-streamed female artists were Shreya Ghoshal, Neha Kakkar and Asees Kaur.

The top five genres of music that have seen the highest year-on-year growth in India were Concurso De Talentos Argentino, Indie Rock Italiano, Kyrgyz Hip Hop, Sinhala Indie, and Musica Ponta-Grossense.

Top Hits Hindi was the most-streamed playlist in India this year with 636k followers, nearly double from the previous year, when this playlist was still at the top.

It also released podcast trends for India.

Spotify’s brand campaign for the experience will run across traditional and digital OOH, connected TV, online video, social media, web and the Spotify app in 33 markets worldwide while the app experience will be available to users in over 100 markets.

“In India, the campaign centres around the theme of ‘normal for 2021’, and includes traditional TV advertisements as well,” it said.