SPNI unveils festive content slate, SonyLIV new brand positioning

Sony Pictures Networks India (SPNI) has announced a festive-season multi-language content slate, featuring new fiction and reality shows, movies, regional programming and live sports across television and digital platforms.

The lineup, according to a company statement yesterday, reflects its focus on premium, multilingual content and includes popular franchises, new concepts and international formats adapted for Indian audiences.

Simultaneously, SonyLIV has also introduced its new brand positioning — It All LIVs Here — positioning the platform as the digital home for the media company’s entertainment and sports offerings.

A major highlight is ‘Kaun Banega Crorepati’ Season 18, which premiered August 10 on Sony Entertainment Television and the digital platform.

Hosted by Amitabh Bachchan, the new season comes with the theme ‘Sochna Padega’ and continues the show’s focus on knowledge, aspiration and life-changing stories.

The Hindi entertainment lineup includes cricket star Rohit Sharma’s entertainment debut with a new show. Ajay Devgn will host ‘Crime Patrol 2026’, while Bharti Singh and Harssh Limbachiyaa will host ‘Indian Game Show’, which will feature celebrities taking part in entertaining challenges.

Sony LIV will also feature ‘Scam 2010’, a series from SonyLIV, Birla Studios and Applause Entertainment, which is directed by National Award-winning filmmaker Hansal Mehta. The show will explore the rise and fall of a major financial empire.

SPNI is also expanding its regional lineup. Madhuri Dixit will host ‘Kon Honar Crorepati’, the Marathi edition of the popular ‘KBC’ format. For Tamil audiences, Sony LIV will present ‘MasterChef Tamil’, featuring Samantha Ruth Prabhu, and ‘Tamil Idol’, the Tamil adaptation of a global singing competition format.

Music maestro A.R. Rahman will lead the search for Tamil Nadu’s next outstanding singing talent.

Sports will also be a key part of the lineup. Sony Sports Network’s ‘Festival of Sports’ will run from August 15 to December 1, featuring India’s tour of Sri Lanka, the Women’s T20 Asia Cup, the Asian Games and India’s all-format cricket tour of New Zealand.

The calendar will offer more than three months of international cricket and multi-sport action.

SPNI Managing Director and CEO Gaurav Banerjee said the company is focusing on content that connects with audiences across languages, genres and screens.

He added that the new slate brings together established franchises, new formats, marquee talent, regional programming and live sports.

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RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

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Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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SPNI unveils festive content slate, SonyLIV new brand positioning

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