T20 cricket keeps on getting new fans and fanboys. After State and city-specific leagues and tournaments, now comes Bhartiya Corporate Premier League (BCPL) 2025 for corporate professionals. And, who better to front it than Indian cricket legend Sourav Ganguly?

In a media statement yesterday, organisers of BCPL announced Ganguly will be the official brand ambassador for the corporate league, which is conceptualised with a “grand vision to create India’s most prestigious and aspirational sporting platform for working professionals”.

The 2025 season will feature 10 city-based teams featuring employees and working professionals from across the nation, battling it out for the coveted championship title, the statement added.

The tournament’s vision is built on three core pillars: promote sporting culture, foster camaraderie and celebrate excellence. The appointment of Dada, as Ganguly is affectionately called, as the Brand Ambassador is a testament to the league’s commitment to excellence and leadership, it said, adding Ganguly’s transformative captaincy and his fearless, inspiring leadership style resonate deeply with the ethos of the BCPL.

Speaking on his association with the league, Ganguly said, “I have always believed that the lessons learned on a sports field are invaluable in any professional sphere — teamwork, handling pressure, and the zeal to win. The BCPL is a fantastic initiative that brings the excitement of cricket to the corporate world. It’s a platform to unearth talent, foster team spirit, and promote a healthy work-life balance I am thrilled to be a part of this journey and look forward to seeing India’s working professionals become cricketing champions.”

The Chairman of the BCPL Organizing Committee, Saurabh Jha, shared his excitement, stating, “Our vision for BCPL is to build a community where the common workforce of India can shine beyond their professional roles. We want to create an unforgettable experience that blends the thrill of high-stakes cricket with the spirit of work culture in India. Having a legend like Sourav Ganguly as our brand ambassador is a monumental honour.

Muhammad Muzammil, Chief Marketing Officer of BCPL, remarked, “It isn’t just a tournament; it’s a celebration of the spirit that drives India Inc. We are creating a high-energy, engaging platform that will captivate audiences nationwide. This league offers a unique opportunity for brands to connect with a highly aspirational and influential demographic in a dynamic and authentic setting. We are building more than a league; we are building a legacy.”

The media statement said that the BCPL 2025 will feature a prize purse of Rs. 3 crore. In a move that truly professionalizes the platform, players selected in a franchise-style team auction will earn a salary ranging from Rs. 2 lakh to Rs. 15 Lakhs for the season. Matches will be played at established cricket stadiums, offering players a true professional experience.

Additionally, all matches will be broadcast live on leading TV and digital platforms — not yet decided — bringing corporate cricket into millions of homes.