Zee News has taken a significant step in redefining the news media landscape by unveiling its latest avatar of the flagship show DNA’s new avataar.

The channel has announced Sourabh Raaj Jain, a renowned television actor, as the new face of the show, promising a transformative impact on news presentation.

The dynamic evolution of the news media landscape has become increasingly evident, prompting Zee News to focus on enhancing viewer experience, credibility, and audience trust. With the aim of promoting a deeper understanding of complex issues, the channel has entrusted Jain with the responsibility of becoming the voice of the common man, Zee News said in a press release.

Jain, known for his impeccable portrayal of Lord Krishna in the popular series ‘Mahabharat’, now takes on the role of a news show host. His engagement with the audience will involve breaking down complex news topics into easily digestible narratives.

By adopting this approach, Jain aims to empower viewers with an in-depth understanding of news events and their implications on their daily lives, fostering greater civic awareness and engagement.

A viral teaser video released on social media showcases four exclusive looks of Jain, presenting him as a news show host who resonates with the audience and delivers news through an on-ground analytical lens.

The CEO of Zee Media Corporation Limited, Abhay Ojha, emphasized the importance of news credibility in journalism and maintaining consistent engagement with the target audience.

He expressed confidence in Jain’s ability to win the trust of the common man through his incredible work, making him the perfect fit for a new-look ‘DNA’ —- a show presented by a common man, for the common man.

Jain expressed his pride in being associated with ‘DNA’ and his excitement about transforming news narratives.

He appreciated ‘DNA’s commitment to delivering well-researched data to the audience and looked forward to changing perceptions about the media. Jain sees his role as the host of DNA’s new avataar as an opportunity to bring impactful news to the forefront and become an enabler of change on a larger scale.

Jain’s informative explainer videos of ‘Mahabharat’ have already gained significant traction on social media, and his notable contributions to television shows like ‘Kasamh Se’, ‘Uttaran’, ‘Chandragupta Maurya’, and ‘Patiala Babes’ have garnered widespread acclaim. Jain has also showcased his talent in reality shows such as ‘Nach Baliye 9’ (2019) and ‘Khatron Ke Khiladi 11’.

With its extensive viewership of over 528 million through linear and digital platforms, Zee Media Corporation Ltd continues to be a major player in India’s news and regional genres with 16 news channels spanning seven languages.