Quizzing in India is set to get a big impetus with SonyLIV’s ‘Quizzer of The Year’ (QOTY), a nationwide quiz challenge.

Aimed at students from grades IX to XII for the academic year 2023-24, QOTY seeks to engage young minds with passion and curiosity for learning and quizzing. The show is helmed by India’s grand quizmaster, Siddhartha Basu, and co-designed and created together with Anita Kaul Basu and the team at Tree of Knowledge Digital (Digitok), a media statement from the creators stated.

Along with academic excellence, what makes a student stand apart is the ability to absorb knowledge from everywhere, not just textbooks, and to experience the world with curiosity. QOTY claims to provide them with a platform to test their abilities and knowledge against their peers from across the country.

Students can participate with a simple registration on the SonyLIV app followed by answering seven questions every day. Throughout the contest, participants will have an opportunity to win exciting daily, weekly, and monthly prizes, including a chance to be featured on SonyLIV.

The final winners will be awarded an educational scholarship of  Rs. 1 crore (Rs. 10 million) and the prestigious title of “Quizzer of The Year”. The scope of the quiz will be their school curriculum and general knowledge.

Aman Srivastava, Head of Marketing, SonyLIV, said in a statement that India’s young population is a vibrant and dynamic demographic with immense potential.

“Quiz challenges as a format provides them a platform to showcase their intelligence and competitive spirit, encouraging them to expand their horizons. With our legacy of talent formats including ‘Shark Tank India’, and ‘MasterChef India’, we are proud to announce Quizzer of The Year. We are delighted to partner with Mr. Basu and are confident that QOTY will become the ultimate destination for young quiz enthusiasts across India,” Srivastava added.

Siddhartha Basu, Presenter and Creator explained: “Our team at Tree of Knowledge Digital, with decades of know-how behind us, has worked long and hard to develop QOTY as a stimulating year-round engagement, where users can play a snap quiz daily, and instantly review their performance and ranking.

“We’re fortunate and grateful to Sony LIV for their active support in making this the biggest schools initiative of its kind that we’ve seen so far.”