Sony VIZHA will begin broadcasting on October 19, 2026, at 8 pm, with a new line-up of Tamil entertainment shows, movies and cricket coverage. The channel will introduce its new brand identity, ‘Ithu Namma Vibe’, bringing together music, cooking, cinema and sports for Tamil audiences.

According to a Sony VIZHA press release today, the channel’s line-up includes Tamil versions of popular international formats such as ‘Tamil Idol’ and ‘Celebrity MasterChef Tamil’. It will also feature shows based on romance, real-life crime cases and women police officers.

‘Tamil Idol’ will search for talented singers from across Tamil Nadu. A.R. Rahman will serve as the super judge, while Andrea Jeremiah, Karthik and Benny Dayal will be the judges. Vikals Vikram and Pooja Venkat will host the show, which is produced by Fremantle.

‘Celebrity MasterChef Tamil’ will feature celebrities competing in cooking challenges. Samantha Ruth Prabhu will appear as a special judge, alongside chefs Venkatesh Bhat, Shashi Chelliah and Shreya Adka. RJ Vijay will host the show, produced by Banijay Asia.

The channel will also introduce ‘Notebook 90’s – Kadhal Flashback’, a series set in 1990s Trichy that focuses on friendship, first love and teenage memories. The show stars Muzammil Elias and Yuva and is directed by Mithran R. Jawahar.

Other shows include ‘Crime Patrol – Kutrangal Tharum Echarikkai’, which explores real-life crime cases, investigations and the circumstances behind crimes, and ‘Madam Police – Naanga Irukka Bayamen’, which follows a team of women police officers as they handle everyday crime cases. ‘Crime Patrol’ will be hosted by Rangaraj Pandey, while ‘Madam Police’ stars Divya Ganeshan and Sreethu Krishnan.

For movie lovers, Sony VIZHA will offer titles including ‘Anbil Avan’, ‘Asareeri’, ‘Sardar 2’, ‘Mandadi’, ‘Rajan Vagaiyara’ and ‘Meesaya Murukku 2’.

The channel will also provide Tamil commentary by former Indian cricketer R. Ashwin for all five matches of the upcoming India-New Zealand bilateral T20 International series.

Raja S., Chief Content Officer for South India at Sony Pictures Networks India (SPNI), said the channel aims to combine Tamil culture with new entertainment experiences across television and digital platforms. He added that the line-up is intended to connect audiences across different generations, age groups and regions.

With the brand identity ‘Ithu Namma Vibe’, Sony VIZHA aims to bring Tamil culture, stories and entertainment together for audiences.