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Sony PAL, the Free-to-Air (FTA) Hindi General Entertainment Channel from Sony Pictures Networks India (SPNI), has taken the lead in the highly competitive Hindi-speaking markets (HSM), clocking remarkable growth in viewership and weekly reach.
According to BARC data (NCCS 2+, HSM, Week 19, 2025), the channel now commands a staggering 109 million viewers and a 17 percent weekly reach—the highest among all FTA Hindi GECs.
This milestone comes as a result of a well-executed strategic pivot by the network, which has focused on bringing beloved, family-friendly content to a broader audience through its free-to-air format. Sony PAL’s rise underlines a larger shift in content consumption, where accessibility and cultural resonance are proving to be major drivers of growth across Indian households.
Sony PAL’s popularity isn’t confined to rural belts alone. In urban Hindi-speaking markets, the channel has posted 41 GRPs (NCCS 15+ Pay, HSM Urban, Weeks 16–19, 2025), showing strong urban traction. Notably, its grip on urban male audiences is even more impressive, recording 63 GRPs (NCCS Male 15+, HSM Urban, Week 19, 2025), which marks Sony PAL as a key entertainment choice for male viewers in city areas.
Much of this momentum is driven by a compelling programming slate featuring iconic favourites like ‘Taarak Mehta Ka Ooltah Chashmah’ and ‘The Kapil Sharma Show’. These legacy shows, now available for the first time in the Free-to-Air space, have proven to be powerful audience magnets, cutting across age groups and regions. Their availability on Sony PAL makes quality entertainment more accessible, especially to viewers without paid TV subscriptions.
Sony PAL’s content curation strategy—balancing mass appeal with clean, family-oriented narratives—has helped the channel carve a space of trust and reliability among Indian viewers. With its free-to-air model, Sony PAL continues to build deeper connections with audiences, bridging the gap between urban and rural India and reinforcing its position as a culturally rooted entertainment leader.
As the FTA GEC space becomes increasingly competitive, Sony PAL’s data-backed leadership underscores a successful playbook for audience engagement—accessibility, nostalgia, and entertainment that brings the whole family together.
