As the official streaming partner for UEFA EURO 2024, Sony LIV is poised to revolutionize the way football fans experience the tournament with a host of innovative features designed to elevate the viewing experience to new heights.
With a commitment to inclusivity, Sony LIV will offer multilingual coverage of all matches, catering to diverse audiences across India.
Viewers can immerse themselves in the action in English, Hindi, Tamil, Telugu, Malayalam, and Bengali, ensuring that language is no barrier to enjoying the excitement of the tournament.
Breaking free from the confines of traditional broadcasting, Sony LIV will provide viewers with multiple camera feeds, allowing them to customize their viewing experience like never before. From exclusive behind-the-scenes glimpses from the dugout with Dugout Cameras to dedicated feeds for star players, fans will have unprecedented access to every aspect of the game.
The platform’s Tactical View feature will provide a comprehensive overview of each match, while on-demand highlights will ensure that viewers never miss a moment of the action. Seamlessly integrated with live coverage, these features will allow fans to catch up on missed goals, penalties, and key incidents at their convenience.
In addition, Sony LIV will offer interactive widgets to keep viewers informed with live updates, scores, play-by-play analysis, and strategic perspectives. From analyzing team formations to tracking player positioning, these widgets will provide a unique vantage point for fans to engage with the game in real-time.
With Sony LIV, UEFA EURO 2024 transcends the boundaries of traditional sports broadcasting, offering fans an immersive and personalized viewing experience tailored to their preferences. This June, football enthusiasts are invited to not just watch the Euro, but to “LIV the Euro” on Sony LIV.
Madras HC halts release of ‘Akhanda 2’ in major relief for Eros International
Kevin Vaz highlights India’s content surge at Asia TV Forum 2025
Gaurav Gandhi honored as M&E visionary at CII Summit 2025
Ministry of Tourism signs MoU with Netflix to showcase India’s destinations globally
GTPL Hathway unveils ‘GTPL Infinity’, new satellite-based HITS platform
Prime Video’s Nikhil Madhok calls for homegrown superhero in Indian streaming
Prime Video drops new posters for ‘Spider-Noir’ series
ShemarooMe rolls out 10-day ‘Gujju Film Fest’
Gracenote unveils new CTV ad platform to enable precise program-level targeting
TPL signs multi-year streaming deal with JioHotstar to boost digital reach 


