Sony Sports Network has launched a new campaign ‘Iss Baar Sau Paar, Phir Se, Hum Honge Kamyab’.

Aiming to rally support for the Indian contingent at the Asian Games, the campaign sets a target for India to cross the 100-medal mark.

The campaign consists of two films featuring Raja Randhir Singh and Adille Sumariwalla.

Additionally, Sony Sports Network has launched its microsite for the 19th edition of the Asian Games that will provide fans access to the schedule and medals tally, Financial Express reported.

In the first film, Raja Randir Singh talks about his family’s role in launching the Asian Games in 1951. He also narrates his medal-winning journey and gives his best wishes to the Indian contingent.

Whereas, the second film features, Adille Sumariwalla reminiscing about Neeraj Chopra’s Gold medal-winning moment at the Tokyo 2020 Olympics. He also conveys his best wishes to the Indian contingent at the Asian Games 2022 with the slogan ‘Iss Baar Sau Paar, Phir Se, Hum Honge Kamyab’.

Commenting on the campaign, Rajesh Kaul, chief revenue officer, distribution and head, sports business, Sony Pictures Networks India, said, “The feeling of national pride that our Olympics campaign ‘Hum Honge Kamyab’ was able to instill in people was commendable, and we wish to replicate the same for the 19th Asian Games Hangzhou 2022.”

“At the 2018 iteration of the Games, India bagged 69 medals, so to manifest India’s 100-medal mark, we have launched our campaign ‘Iss Baar Sau Paar, Phir se, Hum Honge Kamyab’. Our campaign also commemorates the 150 days countdown and gives us a chance to inspire the audience to watch this year’s Asiad,” he added.