American multimedia instant messaging app Snapchat has introduced a new ‘Dynamic Stories’ feature that will allow publishers to automatically create Stories on the app based on news stories they publish online.

Early partners include CNN, Bloomberg, ESPN, and more.

The new feature uses a publisher’s RSS Feed to automatically create and post Stories on a publisher’s Snapchat Stories. The automatically generated Stories will appear in the app’s Discover feed, after which the Stories will then update in real-time.

The company says the new format will play a role in its effort to bring local news content to users on the app around the world. The new Dynamic Stories feature is currently being tested in the United States, the United Kingdom, France, and India.

“We have always felt a deep responsibility to highlight news and information that is credible and from trusted and clear sources,” Snap said in a blog post. “Whether it’s breaking news from credible sources on the war in Ukraine or the latest in pop culture or fashion, Dynamic Stories helps Snapchatters learn about the world as it happens.”

The company has partnered with Axios, Bloomberg, Buzzfeed, CNN, Complex Networks, Condé Nast (Self, Vogue), ESPN, Insider, New York Post, Page Six, The Wall Street Journal, The Washington Post, TMZ, Tom’s Guide, Vice, British Vogue, GQ UK, PinkNews, The Independent, The Mirror, Femme Actuelle, Foot Mercato, Gala, GQ France, Le Figaro, Marie Claire FR, Paris Match, Vogue France, GQ India, MissMalini, Pinkvilla, Sportskeeda, The Quint, Times Now and Vogue India.

Snap says the new feature gives publishers an easy way to create daily content on the app by combining the practice of publishing on Snapchat into their existing workflows. The new feature will make it easier for newsrooms, especially smaller local ones, to publish their content on Snapchat without having to manually do so. Since the process is automated, publishers won’t have to dedicate any additional time to reach users on Snapchat.