Sony AATH has announced the launch of its new devotional series Jashoda Mayer Nandlal, which is set to premiere on July 7, 2025. The show will air daily at 7.30pm and promises to offer viewers a heartfelt portrayal of Lord Krishna’s early years through the tender lens of his mother, Ma Yashoda.

The show blends mythological storytelling with cultural celebration, arriving in perfect sync with the ongoing Rath Yatra festivities. It aims to bring to life the innocent charm of Bal Gopal, the mischievous moments that defined his childhood, and the emotional depths of his bond with Ma Yashoda and Ma Devaki. With each episode, the show will portray stories of Krishna’s divine playfulness, his early encounters with good and evil, and Ma Yashoda’s unwavering love that shaped his upbringing.

The makers describe ‘Jashoda Mayer Nandlal’ as a unique devotional experience that combines themes of unconditional love, faith, and spiritual innocence in a fresh, contemporary narrative style. Designed to resonate with all age groups, the show seeks to connect viewers to the warmth and simplicity of Krishna’s childhood while exploring the complex emotions of a mother raising a divine child.

To further amplify the show’s reach, Sony AATH is actively collaborating with West Bengal’s grandest Rath Yatra celebrations. The channel has placed life-size posters and standees at prominent festival locations, deepening the cultural connection and aligning the show’s essence with the fervour of the annual chariot festival celebrated across the state.

Tushar Shah, Business Head – Hindi Movies, English, Bengali, Marathi, Infotainment Channels & Chief Marketing Officer (CMO), Sony Pictures Networks India (SPNI), expressed his enthusiasm, saying, “We are absolutely delighted to launch Jashoda Mayer Nandlal. This will be a valuable addition to our repertoire of family entertainment shows. Devotees’ love for Lord Krishna is a deeply personal, joyful, and intimate connection, allowing them to experience the Divine in a truly heartwarming way, beyond conventional worship.”

With ‘Jashoda Mayer Nandlal’, Sony AATH aims to reaffirm its position as a family-friendly entertainment destination that respects tradition while embracing innovative formats. The show will air Monday to Sunday at 7.30pm, beginning July 7.