Snap, Snapchat‘s parent company, appointed Pulkit Trivedi as India Managing Director on Wednesday, reporting to Ajit Mohan, Snap’s APAC President.

Trivedi comes to Snap from Google, where he was the Director of Google Pay-India Business Team for the past five years.

Trivedi will be responsible for leading the organization’s Indian operations, which will include driving revenue, assisting partners, and nurturing the creator ecosystem.

“His deep expertise in building and scaling businesses and finding ways to drive outsized growth for partners will enable us to continue delighting our surging community of over 200 million Snapchatters in India,” said Mohan.

Under a new operational structure, the growth, market development, partnerships, content and creator ecosystem teams will now report directly to Trivedi.
“India is one of the world’s fastest-growing internet economies giving Snap an exceptional opportunity to actively contribute to the expansion of our community and businesses,” said Trivedi.

As a member of Google’s leadership team, Trivedi was responsible for developing business strategies, forging key partnerships, and leading the monetisation agenda for Google Pay in India.

Trivedi brings over 23 years of experience from top technology companies, including leadership positions at Meta and Google in India.

Snap announced in May that it had over 200 million monthly active Snapchatters in India, with more than 120 million Indian Snapchatters watching content across the app’s fourth and fifth tabs, Stories and Spotlight.

Spotlight has expanded significantly over time.