Zoom surpasses 7 mn YouTube subscribers
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9 months ago 03:23:09pm Television

Zoom surpasses 7 mn YouTube subscribers

New Delhi, August 23 2023, By IBW Team


Zoom, India’s one-stop youth entertainment destination, cements its unrivaled leadership in the lifestyle and entertainment category with a monumental achievement, surpassing 7 million YouTube subscribers.

Zoom garnered an impressive 116.99 million video views on YouTube in July, making it the most-watched YouTube channel in its category, with its enthralling and interactive content spanning music, Bollywood news, celebrity interactions, lifestyle, and fashion.

Zoom has maintained its unrivaled dominance in the digital landscape over the past year, amassing an impressive 6.2 billion video views across platforms such as Facebook, Instagram, Snapchat, the Zoom website, and Sharechat, among others, the channel said in a statement.

Notably, Zoom received over 2 billion video views on Snapchat during this period, making it the only entertainment platform to establish a strong rapport with the Gen Z audience.

The platform’s exclusive interviews with Bollywood and K-Pop celebrities, as well as its well-known flagship entertainment news, shows Planet Bollywood and E-Town, have had a significant impact on its digital viewership.

Planet Bollywood and E-Town have cultivated a dedicated audience for over a decade, underscoring the brand’s enduring influence by bringing the hottest and trendiest news stories from the entertainment industry.

Zoom has evolved to reflect the audience’s affinity for content and to remain relevant to both the audience and our advertisers. We believe that this achievement will only add value to our partner brands’ ability to reach the right audience without fear of wasting ad dollars.

Rohit Chadda, President & COO- Digital Business, Times Network said, “We would like to thank our audience, who have shown immense faith in our content and this is a feat which wouldn’t have been possible without them. We take immense pride in accomplishing this remarkable feat, solidifying our standing as the unparalleled entertainment and lifestyle destination in the country. At Zoom, we have consistently aimed to stay attuned to our viewers’ preferences, strategically curating a diverse range of content formats that deeply resonate with audiences spanning Gen X to Gen Z. This milestone is not only a testament to our unwavering commitment to top-notch entertainment but also signifies our vision to continuously evolve and provide our viewers with the best-in-class content, keeping them entertained and engaged.

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