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American multimedia instant messaging app Snapchat is making it easier to share YouTube videos on the platform with automated YouTube stickers.
Users across iOS and Android devices can now share YouTube videos with their friends straight through the Snapchat Camera.
“More than 2 billion logged-in users visit YouTube every month to tune into videos that help them find new music, learn different skills, catch up on news, and discover more about the world around them,” Snapchat said in an official release.
“With this new integration, we’re making it easier than ever for these viewers to send their favorite clips and videos right where they are already talking with their friends on Snapchat,” it added.
This is the first time that YouTube links can be shared visually to Snapchat Stories and one-on-one Snaps, while still accessing the camera and full suite of Snapchat Creative Tools. Snapchat’s new tappable YouTube stickers will lead users directly to the video within the YouTube app or in their preferred mobile browser.
