Odisha’s Sitaram Agarwal of Sidharth TV Network launched two new TV Channels in their network – Sidharth TV (GEC) and Sidharth Gold (Music And Movies) on May 15.

The fourth Channel from the group is expected to be launched by the end of 2021.

Earlier, the group had launched its first TV channel, ‘Sidharth Bhakti’ (Devotional), on April 1 this year.

The Network has started airing 21 hours of fresh content within a week and it is going to add seven more hours of fresh content soon. They already started two reality shows on their TV Channel named, ‘Mun Be Namita Agarwal Hebi’ and ‘Raja Sundari’, and two fiction shows – ‘Aparajita’ and ‘Mangula Kanya’.

According to the latest BARC India’s TV Universe Estimates 2020, Odisha notarized a growth of 13% in TV households, which results in an overall increase in viewership as well.

Even the broadcasters are also now maximized on the opportunity by enlarging their existence in the Odisha Market.

Sidharth TV will be competing with the existing channels like Tarang, Zee Sarthak, Alankar, Color Odia, and Tarang Music which are the Top five channels in the market as per the BARC Data.

From the previous year, the Odisha TV Industry is emerging as the key market in the television industry, according to the latest, ‘India TV Universe Estimates 2020’ released by the Broadcast Audience Research Council (BARC).

The data shows that the Odisha TV industry is the third market to witness the double-digit growth in TV households after Bihar/Jharkhand and Assam/NorthEast, as compared to other Hindi-speaking markets.