Singapore-based short video app Lomotif has announced its official entry into India.

The platform has a soft launch in India in early 2021 with the app being made available on Google Play Store and App Store.

The app has now officially launched in India with a grand launch in Delhi. The launch was spearheaded by Ted Farnsworth, Chairman and Co-founder of ZASH Global Media and Entertainment Corporation, reported by The Hindu Newspaper.

Lomotif was co-founded by Paul Yang in 2014 and was acquired by ZASH earlier this year.

Its patent technology allows users to create engaging, reel format of content. The company has a global user base spanning from Asia to Latin America, West Africa to the United States. It has recorded more than 225 million app installations across 200 countries and is available in more than 300 languages.

On this occasion, the app also unveiled Lomotif India, a brand new channel. One can subscribe to the channel to follow popular local trends and collaborate with popular creators. Users can also participate in Lomotif India’s weekly challenges by posting their videos to win prizes, the company said.

“With pre-build editing and mixing available and constant endeavours by the app creators to localise content for the Indian audience, we sure have a winner materialising,” Lomotif said.

Ted Farnsworth, Chairman and Co-founder of ZASH Global Media and Entertainment Corporation said, “We are grateful for the huge support that India has extended to Lomotif. Our user interest here is immense. We are happy to be present in this thriving space filled with talent and creativity.”

“I hope our new Lomotif India channel will encourage people to create more interesting content. There are several plans, more features that we will be launching in the country in the coming times,” added Farnsworth.