ShemarooMe, the OTT platform from Shemaroo Entertainment, is premiering the Gujarati family drama ‘Jindagi Once More’ today, September 17. The film explores family, friendship and the bond between a father and son.

According to a Shemaroo Entertainment press release today from Mumbai, the story follows a son who sets out to discover his father’s past.

During this journey, he learns about a side of his father that he had never known before. The film explores how families can have stories, friendships and experiences that remain hidden across generations.

‘Jindagi Once More’ is the first Gujarati film presented under the Dharma Productions banner. The association highlights the growing recognition and reach of regional storytelling.

The film also reflects ShemarooMe’s focus on Gujarati content. The platform aims to bring stories that represent the language, culture and emotions of the region to audiences.

Speaking about the premiere, Saurabh Srivastava, Chief Operating Officer, Digital Business, said that Gujarati content is entering an exciting phase of growth.

He added that audiences are increasingly showing interest in stories rooted in their culture, while digital platforms are helping such stories reach audiences across markets.

‘Jindagi Once More’ brings together family emotions, friendship and a journey of discovering a father’s untold past. The film is streaming exclusively on ShemarooMe from today, September 17.