Shemaroo, a leading entertainment company in India, has partnered with Amagi, a SaaS (Software as a Service) company, to create, distribute and monetize a new channel for the FAST (Free Ad-Supported Streaming TV) platform, Plex, in the US.
Shemaroo won’t limit its partnership to Plex only. It will also partner with other platforms such as Xiaomi, SLING, and more shortly.
The channel from Shemaroo will contain a curated collection of movies and music from Bollywood and will look to target a global audience.
Amagi offers a complete suite of solutions for channel creation, distribution, and monetization for broadcast and streaming TV customers, globally.
The company supports over 800 content brands, manages over 2,000 channel deliveries, and services 50 billion ad opportunities, Financial Express reported.
At APOS, JioStar’s Chatterjee says India most demanding live sports market
JioStar’s Vaz says focus is on creating integrated consumer experiences across screens
UK proposes sweeping SM ban for under-16s; WhatsApp exempted
Jio Platforms in global top20 of WIPO patent alliance list
JioStar-PVR INOX bring Women’s T20 World Cup to big screens
‘Raakh’ draws 22.43mn viewers in first three days on Prime Video
Prime Video to stream ‘Esports World Cup: Level Up’ S2 from June 26
ITV Digital bets on global audiences to drive next phase of growth
Ramya Krishnan to host ‘Second Love’ on JioHotstar 


