‘Shark Tank India’ S4 debuts with star sponsors

The fourth season of ‘Shark Tank India’ has made its highly anticipated return on Sony LIV, continuing to spotlight India’s most dynamic and innovative entrepreneurs.

Produced by StudioNext, the show remains a one-of-a-kind platform where ambitious startups present their groundbreaking ideas to a distinguished panel of industry titans, popularly referred to as “sharks.”

This season introduces a compelling blend of daring pitches, game-changing investments, and ventures that reflect the evolving entrepreneurial spirit of India. With its immense popularity and unmatched ability to captivate audiences, the show has garnered an impressive lineup of sponsors, reaffirming its status as a flagship reality property.

Leading the sponsorship lineup are ACKO, Pokerbaazi, and Swiggy Instamart as co-presenting sponsors, alongside Adani and Jaguar as co-powered sponsors. Partner sponsors include Rayzon Solar, ICICI Direct, Lenskart and SOFY, showcasing the robust demand for association with the show.

Ranjana Mangla, Head of Ad Sales Revenue at Sony LIV, remarked, “‘Shark Tank India’ is redefining reality TV, blending inspiration with entertainment to forge deep connections with diverse audiences. This platform allows brands to deliver impactful campaigns while embracing the entrepreneurial spirit.”

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!