Vishal Sinha has been named director of Ads Strategy at ShareChat, India’s biggest homegrown social media company.

Vishal will drive growth pillars for ShareChat and Moj’s brand, content, and lead performance marketing through direct and agency business in his new position.

Vishal has over 14 years of expertise and previously led Google India’s Digital Ad sales team, where he was responsible for driving digital adoption of Google brand and performance solutions for large and mid-market businesses.

He has also worked as a Business Development Manager for global tech companies such as Gartner and Oracle, providing critical business insights to the organizations, building strong and trusted relationships at the CXO level of small and medium-sized businesses, leading account strategy, and planning end-to-end sales cycles.

Welcoming Vishal, Udit Sharma, chief revenue officer, ShareChat & Moj, said, “We are thrilled to have Vishal on board. Vishal with his extensive experience brings a strong set of skill sets across different verticals and will add immense value to our team. In the past few years, we have scaled advertising solutions with our unique offerings that have helped businesses drive growth and form strong connections with communities. We are sure his expertise will help scale business strategy for the holistic growth of our organization.”

Commenting on his appointment, Vishal Sinha, director, of Ad Strategy, ShareChat & Moj said, “I am excited to embark on this new journey with India’s largest homegrown social media company. Today, brands prioritize targeted advertising to language-first users and both ShareChat & Moj are leading this sphere. The growth trajectory of both platforms reflects a promising future, and I am looking forward to contributing to making the business reach its highest potential.”