Continuing its nearly three-decade legacy, Zee TV’s renowned music reality show ‘Sa Re Ga Ma Pa’ has made a triumphant return this season, introducing a fresh panel of mentors—Sachin-Jigar, Sachet-Parampara, and Guru Randhawa—whose popular hits have significantly shaped India’s musical landscape.

Hosted by Vipul Roy and Salman Ali, the show showcases a new generation of talented singers whose performances have received accolades from celebrities like Kartik Aaryan, Vidya Balan, Tripti Dimri, Shilpa Shetty, Annu Kapoor and Kumar Sanu.

The contestants consistently impress with their versatility and passion, delivering stunning renditions that captivate both mentors and viewers alike. Building on its compelling content and broad appeal, ‘Sa Re Ga Ma Pa 2024’ has emerged as a prime platform for advertisers, successfully securing 23 esteemed sponsors for this season—a new record in brand partnerships.

The show’s innovative integration strategies stand out, seamlessly intertwining brand narratives with the contestants’ emotional journeys while enhancing audience engagement. This diverse lineup of sponsors spans various industries, including FMCG, automotive, and consumer durables, demonstrating Zee TV’s capability to create tailored marketing solutions for different sectors.

Notable sponsors this season include Birla Opus Paints as the Title Sponsor, alongside Chocolate Horlicks and Cadbury Celebrations as Co-Presenting Sponsors. Other Co-Powered By sponsors include Smith & Jones Pasta Masala, Catch Masale, and Clinic Plus Shampoo. Special Partners include Vicks Double Power, Garnier Super UV Sunscreen, India Gate Basmati Rice, Dish TV, BKT Tires, and Yamaha Racing.

Additionally, Mastercard, Voltas Beko, and Merino Laminates are on board as Associate Sponsors.