In a significant move ahead of the upcoming general elections, News18 India, a leading Hindi news channel, has roped in the seasoned TV news anchor, Rubika Liyaquat, as a Consulting Editor.

Liyaquat, well-known for her impactful presence on ABP News and Zee News, brings a wealth of experience to the channel’s dynamic lineup.

With a massive fan following both on television and social media platforms, Rubika Liyaquat is a household name, recognized for her insightful reporting and articulate presentation. Her addition to News18 India’s team marks a strategic step in enhancing the channel’s lineup and programming as they gear up for the crucial electoral coverage, the channel said in a press note.

News18 India, already boasting popular names such as Prateek Trivedi, Kishore Ajwani, Amish Devgan, and Aman Chopra, is fortifying its position as a leader in the Hindi TV news segment.

According to BARC numbers, the channel has consistently held the top spot for over 18 months, a testament to its credibility and viewer trust.

This recent development follows the channel’s recruitment of another prominent TV news personality, Pankaj Bhargava, who joined from India TV, where he was among the leading faces during prime time hours.

The strategic acquisitions of Liyaquat and Bhargava underscore News18 India’s commitment to delivering insightful and impactful news coverage in the run-up to the upcoming elections.

The channel’s proactive approach to strengthening its team reflects a dedication to providing viewers with comprehensive and reliable news analysis, solidifying News18 India‘s position as a go-to source for Hindi news coverage.

As the nation anticipates electoral developments, News18 India’s revamped lineup promises to deliver news content that resonates with a diverse audience.