HELL ENERGY DRINK has launched its new zero-sugar energy drink range, HELL ZERO, in India. along with the launch, the company has announced Indian cricketer Renuka Singh Thakur as its brand ambassador in the country.

The launch marks an important step for the global energy drink brand as it looks to expand its presence in India and cater to consumers who are looking for sugar-free beverage options without compromising on taste.

According to a HELL ENERGY DRINK press release, HELL ZERO has been introduced with a white peach flavour, offering a refreshing and fruity taste. the company said the new drink is designed for consumers who want the energy and flavour of a regular energy drink but without sugar. A HELL ZERO Classic variant is also expected to be launched soon.

Indian women’s cricket star Renuka Singh Thakur officially unveiled the new product. known for her impressive performances on the cricket field, Renuka has now become the face of HELL ENERGY DRINK in India and will feature in the brand’s upcoming advertising and promotional campaigns.

Speaking about the launch, Unnikannan Gangadharan, director of HELL-ENERGY private limited, said the introduction of HELL ZERO is an important milestone for the company. He added that more consumers are now looking for better and healthier alternatives, and the new zero-sugar variant has been introduced to meet that demand.

He also welcomed Renuka Singh Thakur to the brand, saying that her dedication, discipline and commitment to excellence perfectly match HELL ENERGY DRINK’s values.

Sharing her excitement about the partnership, Renuka said she is happy to be associated with HELL ENERGY DRINK. she noted that focus and consistency are important in professional sports and added that HELL ZERO is a great option for consumers who want premium taste without sugar.
The company believes the new product will appeal to a growing number of health-conscious consumers while maintaining the bold taste that HELL ENERGY DRINK is known for worldwide.

During the initial launch phase, HELL ZERO White Peach will be available exclusively on Blinkit, allowing customers to easily order the product online.

With the launch of HELL ZERO and the signing of Renuka Singh Thakur as its brand ambassador, HELL ENERGY DRINK aims to strengthen its connection with young consumers, sports fans and energy drink enthusiasts across India.