To honor the start of the Bengali New Year and its rich link with Rabindranath Tagore and Bengal’s baul, 93.5 RED FM has inaugurated the fourth season of Poila Boithak.
On April 22, 2023, at EZCC, the event intends to bring together the greatest of Bangladeshi Baul and Bengali Baul musicians on one platform.
The event would commemorate the Bengali spirit with baul music, food, and adda in espaar and opaar bangla. RJ Nilam and RJ Niel, two of the city’s most popular radio personalities, will emcee the event.
The event will also include an experience zone with the best of varied cuisines, handicrafts, folk art, and fashion vendors such as nail art and mehendi, among other things.
Speaking on the announcement, Nisha Narayanan, Director & COO, RED FM, and Magic FM, said “Over the years, our narratives have been consistent in creating boutique festivals for niche audiences across the country. We launched ‘Poila Boithak’ as a medium to offer a larger-than-life celebration to usher in the Bengali New Year. This year, marks the fourth edition of the event featuring mystic minstrels also known as baul artists from Bengal and Bangladesh, and celebrates the New Year’s influences on the overall Bengali culture. The event is a consistent promise by Red FM to create regional experiences that are more visible, and distinguished on a larger platform.”