Netflix released its biannual Engagement Report for July-December 2025, revealing viewing trends on the streaming giant that saw a record 96 billion hours of content watched during the period. The global rankings were led by the animated phenomenon ‘KPop Demon Hunters’, which amassed 482 million views, making it the most-watched title on Netflix for the six-month window.

‘Wednesday’ Season 2 claimed the top spot among series with 124 million views, while ‘Stranger Things’ Season 5 also featured strongly with 94 million views, according to data put out by Netflix earlier this week.

Non-English language content continued to draw significant engagement, accounting for more than one-third of total viewing. Korean, Spanish, Japanese and other international titles collectively bolstered Netflix’s global appeal, with shows such as ‘Squid Game’ Season 3 (79 million views), ‘Bon Appétit’, ‘Your Majesty’ (38 million) and ‘Last Samurai Standing’ Season 1 (21 million) among the standout performers.

The report highlighted that Indian content registered noteworthy traction on the platform. ‘The Ba**ds of Bollywood’ Season 1 drew 10 million views, while other regionally produced shows like ‘The Elixir’ from Indonesia also registered solid viewership. Netflix’s investment in diverse content continued to broaden its footprint across multiple markets.

Comedy and lighter fare proved popular with global audiences, with films such as ‘Happy Gilmore 2’ (135 million views) and ‘Madea’s Destination Wedding’ (60 million) attracting large viewership. Series including ‘Man vs. Baby’ Season 1 and ‘Emily in Paris’ Season 5 also scored high in audience engagement. Anime, representing more than 4 percent of total viewing, was led by ‘DAN DA DAN’ Season 2 and ‘SAKAMOTO DAYS’ Season 1.

Drama and documentary offerings maintained strong performance, with titles such as ‘UNTAMED’ Season 1 (93 million views) and ‘Unknown Number: The High School Catfish’ (57 million views) among the more watched in their genres. Family and kids’ programming likewise contributed significantly, with ‘Gabby’s Dollhouse’ and ‘Peppa Pig’ drawing over 100 million and 90 million views across seasons, respectively.

Netflix said the data reflects a broadening of global tastes, with both English-language hits and international titles resonating across markets. The engagement figures come amid intensifying competition in the streaming landscape, particularly from rival platforms aggressively expanding their offerings.